He is also the director of Dodo Laboratory, a multidisciplinary study specialized in small events, activities and workshops where positivity and creativity are the most important things.

Ruben Martin Hernandez was born on February 29, a day with nothing in particular for a person not less than peculiar. Born and raised in Torrelavega, Cantabria, he began working as a graphic designer and typographer for the magazine Neo 2. Soon became an art director for brands like Toys'r'us, Smart or Mercedes Benz. In 2012 he moved to Berlin where he found Dodo magazine, an independent publication for adults who doesn´t  want to become adults. It was made with the collaboration of more than 150 international artists.